Flagship Programme
PledgePilot: 90-Day Fundraising Growth Pilot
Test. Learn. Grow. Prove impact. A structured, ethical 90-day programme that helps organisations test, learn, optimise, and produce evidence for future campaigns and tenders.
What is PledgePilot?
PledgePilot is a 90-day fundraising growth pilot designed specifically for organisations that want to approach fundraising strategically, ethically, and with evidence.
Rather than promising results we cannot guarantee, PledgePilot provides a structured, evidence-led testing process that helps you understand what works for your organisation, build the data you need for future investment decisions, and create tender-ready evidence of your approach.
The 90-Day Structure
Three focused phases designed to build evidence, generate learning, and produce actionable insights.
Month 1: Diagnose & Plan
- Full fundraising and marketing audit
- Audience and donor profiling
- Compliance and ethics check
- Campaign strategy development
- KPI framework setup
- Campaign build and launch preparation
Month 2: Launch & Test
- Campaign launch across selected channels
- A/B testing of messaging and creative
- Real-time performance monitoring
- Weekly optimisation adjustments
- Donor journey tracking
- Mid-pilot performance review
Month 3: Optimise & Prove
- Campaign optimisation based on data
- Comprehensive performance reporting
- Evidence documentation for stakeholders
- Learning capture and best practices
- Next-step recommendations
- Tender-ready outcomes report
PledgePilot is for you if...
- Organisations seeking structured fundraising testing
- Nonprofits wanting evidence-based campaign approaches
- Groups preparing evidence for future tenders
- Organisations launching new fundraising initiatives
- Leadership teams seeking data-driven fundraising decisions
PledgePilot may not be right if...
- Organisations expecting guaranteed fundraising results
- Those seeking shortcuts or quick fixes
- Groups not ready to commit to a 90-day structured programme
What PledgePilot delivers
Evidence
Data-backed evidence of campaign performance and learning.
Ethical Framework
A tested, compliant approach to fundraising campaigns.
Tender-Ready Reports
Documentation ready for stakeholders and procurement.
Clear Timeline
Structured 90-day programme with defined milestones.
Important: Our honest approach
PledgePilot does not guarantee specific fundraising results. What it does guarantee is a structured, ethical, evidence-led testing process that will give you the data, learning, and confidence to make informed decisions about your fundraising future. We believe honesty about what marketing and fundraising can deliver is more valuable than false promises.
Ready to test, learn, and grow?
Enquire about PledgePilot today. We will have an honest conversation about whether it is the right fit for your organisation.