Service
Google Ads and Microsoft Ads Support
Search advertising captures people actively looking for causes to support and services to use. We manage Google Ads and Microsoft Ads campaigns that drive high-intent traffic, including helping eligible organisations maximise their Google Ad Grant.
Who this service is for
- Organisations eligible for Google Ad Grants
- Nonprofits seeking high-intent web traffic
- Groups wanting to appear in search results
- Organisations with existing ad accounts needing optimisation
What you receive
- Google Ads and Microsoft Ads strategy
- Keyword research and campaign structure
- Ad copy development and testing
- Google Ad Grant application support
- Monthly performance reporting
Key Benefits
Capture high-intent searchers
Maximise free Google Ad Grant budgets
Drive qualified traffic to key pages
Measurable cost per conversion
Continuous optimisation for efficiency
Our Process
Account Audit
Review existing accounts or prepare for new account setup.
Keyword Strategy
Research and select optimal keywords for your goals.
Campaign Build
Structure campaigns, ad groups, and create compelling ad copy.
Launch & Manage
Ongoing campaign management with bid optimisation.
Report & Optimise
Regular performance reviews and strategic adjustments.
Key Performance Indicators
Ready to discuss Search Ads?
Get in touch for a free, no-obligation conversation about how this service could support your organisation.